About Diagonal One

Welcome to Diagonal One!

Our mission is to help sneaker enthusiasts and collectors like you protect the value of your investments by keeping your kicks in tip-top shape. We strive to be your one-stop shop for sneaker accessories and sneaker care products.

We believe that details make the difference. Born from a passion for sneakers, we specialize in high-quality shoe laces and premier sneaker crease protectors with the best bang per buck.

Our catalog of products ensures that your sneakers not only look their best but also stand the test of time. Trust in our products to intertwine durability and functionality with style, keeping every sneaker at their best form and at their utmost value.

Our Mission and Vision

  • Mission: Help sneakerheads protect their sneakers’ value
  • Vision: Be the preferred provider of sneaker accessories and care products to sneakerheads

Our Story

In the summer of 2017, Marc Roca was knee-deep in his obsession with sneakers, affectionately known as a "sneakerhead" among his friends. His collection of rare and vintage sneakers had grown to fill an entire room, and he found himself constantly hunting for the perfect accessories to elevate his beloved kicks. It was during one of these quests for the ultimate shoelaces that the idea struck him like lightning.

Marc had spent countless hours searching for the ideal laces to complement his sneakers, only to find that most of what was available fell short of his expectations. Frustrated by the limited options in the market, he decided to take matters into his own hands. With an entrepreneurial spirit and an eye for design, he embarked on a mission to create the perfect shoelaces for sneaker enthusiasts like himself.

After months of research, trial, and error, Marc founded "Diagonal One" in late 2017, a brand dedicated to producing premium, high-quality shoelaces designed specifically for sneakers. He sourced top-notch materials and partnered with skilled manufacturers who understood the intricate demands of sneaker enthusiasts.

Diagonal One quickly gained traction in the sneakerhead community, thanks to Marc's attention to detail and unwavering commitment to quality. His laces were known for their durability, unique designs, and vibrant colors, quickly becoming a sought-after accessory for sneaker collectors worldwide. What started as a personal quest to find the perfect laces had now grown into a successful business.

Marc's story became an inspiration to fellow sneakerheads who aspired to turn their passion into a thriving venture. Diagonal One was not just about shoelaces; it symbolized the power of a single, dedicated individual to transform their hobby into a successful brand. In the world of sneaker culture, Marc Roca had become a pioneer, leaving his indelible mark on the sneakerhead community.